"I talked to Natasha about the project, my ideas for it, and she had dealt with some similar issues when she had been on a dating app and she wanted to join in," Bliss said. They set Aponte up with a Tinder profile — something she hasn't had for years, she said — and she started swiping right on every guy the app offered her.
"I took this project because it's something I feel is wrong," Aponte told CBS News. "It's sad to see on Tinder or online 'I'm not going to date you because of x, y and z.'"
Bliss knew he would need to message thousands of people on Tinder to get the crowd he wanted. So, he outsourced help. He hired about 50 people to message about 7,500 men, pretending to be Aponte. They invited all of the men to Union Square on Saturday. About 2,300 men said they would show up, and about 1,000 did, Bliss said.