career on the downturn because the trilogy was a once in a lifetime moment and his once unique style is everywhere now, sometimes done better or worse. he's replaced whatever magic made the first 3 work with max martin and pop genius forgetting that literally any singer could make a deserve it or starboy but very few can capture the feeling of the hills or the glee of I Can't Feel My Face.
the grittiness that defined him is gone. it's weird because when he did that dirty diana cover, you could imagine the type of pop star he could have been. Something more impactful and dark. The Hills was a perfect example; it's his old style with the overproduction of a pop star but it's has a horror movie feel with his delivery, the screams, the drops of the beat, etc. it all works.
on the other hand, you have earned it, great song, but it could have been a miguel song, or a partynextdoor song, or so on and so forth. it's exactly what you exactly
can't feel my face is on the same side, but much more his style. because of him singing it, it instantly becomes more, people start recognizing it as a song about cocaine. if somebody else sung it, the double entendre side wouldn't have been so prominent or even sung about later. i wouldn't be mad if he developed more in this style, but it's still way too clean for me as a fan.
starboy was just trash, imo. it's so far on the other side that it's hard imagining it being wholly the weeknd's idea. as time goes on, it becomes more and more evident that the team behind XO made the weeknd as much as his music did. the aesthetic, the photos with the faces cropped/cut out, the album covers, etc. he captured, tweaked and sold the most pure form of hedonism in music in a while.
house of balloons is such an incredible piece of work. i get that it's hard to replicate. but it's really disappointing to see that it hasn't fully evolved into something special after all this time.
i get the feeling him and drake aren't on perfect terms and they're apprehensive about working with each other again, but it honestly might be the best thing either one of them could do right now for a full shift in R&B/pop. they've evolved over time, each learning so much on two different spectrums that they could make something insane together.]
or or or, the weeknd could leave the electronic shyt behind and get back into dream pop. give us some shyt like the birds. he has a touch for atmosphere and sound. bring back the beach house samples and shyt.