what do you think about tiktok in comparison to all the above?
Good for promotion and a pipeline to your other content where the split is higher. Tik-tok is definitely a necessity but not a money maker imo. Leverage it. Take those same shorts and bring them to YouTube.
The content creation platform is so intertwined now that it makes cross platform posting way easier than before.
But it would literally be the last site/app that I rely on. Vine was the warning.
If you're on tiktok, you better be on YouTube shorts or even Instagram for reels. Facebook I would avoid because they don't give a fukk about attribution and that's only going to get worse.
But at the end of the day, the safest bet still is to have your own website and learn how to funnel people there for whatever reason.