They buy all of that shyt they want but they don't go out of their way to support him when it counts and it makes the CM Punks and even Jeff Hardys seem more over than he is. So when is it going to be enough? There's no defending it. The whole essence of the John Cena push and "character" is an insult to the fans' of anyone who has ever watched this shyt long term. Dudes on here be getting HAPPY as fukk when Rey gets booed in New York or when Sin Cara botches but there's always some gay defense for Cena when he goes through the same things. It's all shaky.
Ay... if I had any control over it, Cena woulda turned heel, face, and heel again by now... so far be it for me to be "defending" Cena.
But when you run a company, money defeats anything. Even boos. Boos only matter when said boos are affecting the money. And if they're not...???
When Cena becomes Hogan in '95 status, and he's not generating money like he used to, and the good guy act has completely exhausted itself, that's when I suspect we get a heel turn. But in the meantime, if you think Vince is throwin' away merch sales and Make-a-Wish cause Cena got booed somewhere... HA!