No joke. The weeks before Pipebomb Truth was the talk of the town. Shyt he even destroyed John Cena that night of the Pipebomb and was main eventing against him on PPVS.
I seem to remember he only main evented once vs. Cena and Cena won clean and it was clear that was the end of the feud... That's on WWE not Punk, it looked like they had no interest at all in continuing that Truth singles push...