Puffy came up with the "Let the Lox Go" campaign himself

[FunkDoc1112]

Whole thread is dope. But yeah, Puff came up with it as a condition of their release - make a street buzz out of it. But he didn't realize it would get out of hand lol.

 

[Marlo Barksdale]

It's a must read Twitter thread. Good lookin out OP

 

[Deltron]

is nuts...genius...but nuts

 

[Brosef]

Damn
That's mastermind shyt

 

[Marlo Barksdale]

is nuts...genius...but nuts

It's genius because Puff knew he was still going to get a considerable portion of the Lox's future profits, so they better be hot to make them leaving Bad Boy worthwhile for him. Otherwise he would have just kept them as tax write-off ghostwriters on Bad Boy.

Same way Eazy actually hoped The Chronic did well because he'd get paid from it.

 

[Deltron]

Same way Eazy actually hoped The Chronic did well because he'd get paid from it.

still that dre pulled that bullshyt in the biopic like Eazy wasn't eating off his ass

Eazy ain't gonna fukking cry

 

[cheek100]

Puff a wild dude

 

[FreshAIG]

I just read this. Wild story

 

[FeverPitch2]

Dap and rep

 

[shopthatwrecks]

let diddy bop

 

[The Message]

puff is nuts. the “streets” already hated him for that glossy, shiny shyt, but with the lox shyt, the hatred grew even more lol

and this nikka orchestrated it all, sitting back loving every minute of it like

nikka is an evil genius

 

[FunkDoc1112]

It's genius because Puff knew he was still going to get a considerable portion of the Lox's future profits, so they better be hot to make them leaving Bad Boy worthwhile for him. Otherwise he would have just kept them as tax write-off ghostwriters on Bad Boy.

Same way Eazy actually hoped The Chronic did well because he'd get paid from it.

shyt is genius. Made himself even more of a villain to keep the dough coming in.

 

[Piff Perkins]

"the deal was fair"

Nope, I'm not reading anymore of that. You can fool random people on twitter and the coli. Whether you worked in the industry or have read about it extensively you know a simple fact: the vast majority of rap deals in the 90s were bad, and Bad Boy gave out the worst ones.

 

[Mr. Negative]

 

[Razzay]

Puff announces new label to take over ownership of the RnB genre: will be giving out 50/50 partnerships as the model
https://www.vanityfair.com/style/2021/08/from-puff-daddy-to-diddy-to-love
From Puff Daddy to Diddy to Love, the (Next) Reinvention of Sean Combs