IT’S THE END OF THE WORLD AS WE KNOW IT: FIRST TAKE IS EXPERIENCING RECORD RATINGS
Posted by
Dan Levy on Sep 28, 2015 12:45
People have been embracing debate in record numbers lately. ESPN announced that its tent pole daytime debate program
First Take recorded the best August viewership ever.
ESPN2’s First Take experienced its best August viewership ever in terms of households, People 2+ viewers, Men 18-34 and Adults 25-54, according to Nielsen. Compared to last year, August 2015 was up across the board –
- Viewership (People 2+) is up 22% to 409,000
- People 25-54 viewership is up 35% to 252,000
- Household viewership is up 16% to 361,000
- Men 18-34 is up 16% to 115,000
In all fairness, there are a lot of people who devour hours and hours of daytime television, and while ESPN has flooded the mothership with SportsCenter on a loop for years, the station formerly known as
The Deuce has become known for the sweet embrace of conversation more than any other (non cable news) network on television.
Stephen A. Smith and Skip Bayless are not for everyone, but they are great at what they do, which is why ESPN has made more out of that tandem than nearly any other at the company over the last few years.
Think off the top of your head of the most notable duos at the ESPN carnival and you’d be hard-pressed to find any pair that gets more attention than the two in the dunk tank called
First Take. Mike and Mike surely have more combined viewers and listeners around the country, but when it comes to viral content for ESPN, it rarely comes from them.
Pardon the Interruption is one of the greatest television inventions of the modern era—we wouldn’t have anything like
First Take if not for
PTI—but it feels like it has been years since anyone talked about what Kornheiser and Wilbon routinely say on a given topic.
The same buzz just isn’t there, and yet
PTI averages nearly a million viewers a day at 5:30 p.m., more than double what
First Take draws in the late morning.
First Take does well for the time it is on, but in terms of “viral” impressions, Stephen A. and Skip are outkicking their coverage.