While Rubin and Jay have had a working relationship since their collaborative "99 Problems"-a single from Jay's Black Album -according to a spokesperson for Rubin, he was reportedly not involved in the making of Magna Carta, but was rather merely in town when they shot the commercials, thus his presence in them.
As of 2013 Jay-Z continues to dikkride Basquiat on the Magna Carter Holy Grail album among many others, loving the attention.
I bet he will embrace Cole, now that the GAWD has blessed him with a verse
Jay-Z signing to Hennessy to make payments for.....wait, hol up, that wasn't Jay
I got it...
Jay in the pink suit doing the Casino remake in his video, oops that was......aaaaaah, nevermind....
(still like that Street Dreams track too, both of them)