Should just be be a single aisle at target. Thats why they struggle , people getting all that same stuff while grocery shopping these days. Don't need a dedicated store when most of your sales are done during two holiday months a year.
I was thinking what other competitive outlet would put them out of business but that makes sense that the Targets and Wal-Marts could just allow dedicate party sections to shoppers as opposed to a whole damn store.
But it lasted for a while so it had something that worked