because everyone will lose their jobs if they miss the playoffs again. The coach for sure, and at the minimum, Joe Douglas will be on the hot seat. The options to fix that shyt if it ain't Rodgers is Jimmy G, Mike White (who fans irrationally love) or a stopgap to a QB that fans don't even wanna see anymore.
It's probably not worth it and truth be told, they're fukked as a result of playing for pride and costing themselves Trevor Lawrence. This is just management choosing to go out in a blaze of glory if need be (nudged by ownership)