Easily the most brilliant wrestler on the AEW roster if he's making anywhere near as much as the other mid-card guys because he's GOT to be top 5 in merch for a singles guys and Khan loves him (as you see).
You definitely see more of these shirts in the crowd than anyone else's outside of Mox, Omega, Cody, and Jericho.
He's easily a top 5 singles face in that company and his gimmick/merch is kid-friendly so it's going to keep selling. Dude's just driving from town to town pain-free, hitting one semi-major spot every few weeks, collecting that check, and keeping it pushing while rarely (if ever) eating pins.