Official Sports Business News/Talk Thread

Rev

Bong
Joined
Apr 30, 2012
Messages
21,708
Reputation
3,137
Daps
69,745
Reppin
Uptown


The sports schedule will not consist only of simulcasts of NHL, MLB and NBA matchups that typically turn up on the company’s flagship TBS and TNT cable networks. Warner intends to air new “alterna-casts” that target different audiences; a new live half-hour “TNT Sports Update” each evening at 6 p.m.; and a new weekly program based on the social-media driven clip showcase “House of Highlights.”

The new block is expected to launch on March 11, the week prior to the start of the NCAA March Madness basketball championship, which Warner Bros. Discovery airs in conjunction with Paramount Global’s CBS. TruTV typically airs many games in the tournament. “Impractical Jokers,” a TruTV stalwart that enjoys a devoted fan base, will debut fresh episodes on TBS starting this summer. The series will continue to simulcast on both TruTV and TBS through early April.

Other new programs include “The Line,” a nightly look at betting across multiple sports genres, which will air live at 6:30 p.m., and “Handles,” billed as interactive show that sifts though the top conversations on social media surrounding the night’s NBA games, slated to air in late-night. Sports movies and documentaries will air in the new programming block, including “The Inside Story,” a look at TNT’s “Inside The NBA” program, slated to start March 15 at 9 p.m. Vodcasts from Ernie Johnson, Charles Barkley and Shaquille O’Neal will also appear, as will a slate of MotoGP races.
 

Rev

Bong
Joined
Apr 30, 2012
Messages
21,708
Reputation
3,137
Daps
69,745
Reppin
Uptown
k-apps beat me to it

While that news could send alarm bells ringing at MLB headquarters in Rob Manfred’s office, Ourand states that ESPN doesn’t want to get out of the baseball business entirely. However, he does note that ESPN “wants to be able to get more for its $550 million annual deal” and this could include local rights. Ourand also reports that MLB has yet to come to an agreement with NBC for its early afternoon Sunday games that aired on Peacock.

Of all the major sports leagues wrapped up in the Diamond Sports bankruptcy saga, MLB has played hardball the most and taken over local rights to several teams. With ESPN also offering links to RSNs now, it could be an opportunity for ESPN to get more inventory while also allowing MLB a place to offer local broadcasts for the rights they possess.

It’s another example of both the league and the network trying to build the plane while flying it and piecing together broken pieces of the revenue puzzle. Who needs who more in this scenario with both in flux? If ESPN Is the one opting out, one would think they hold the leverage here. It would be almost unthinkable to not see a Sunday Night Baseball package that’s been an institution for decades or baseball on ESPN in general. But the reality is ESPN has slowly been de-emphasizing the sport over the years as it moves more focus to the NFL and NBA. And if ESPN wants more from America’s pastime, MLB might have to give a little bit more to keep the relationship going.
 
Top