Well, I just got back from it and it's the best Spidey flick since Spider-Man 2, although that says more about the lack of quality in the Spider-Man movies after that one than it says anything about the quality of this. It's an entertaining movie, and I felt it played a lot like a PG-13 Deadpool (technically it's the other way around with Deadpool being an R-rated Spider-Man but you get my point). It is definitely more of a comedy, and it plays that role far more naturally than most Marvel movies do.
The story is pretty light and basically revolves around Spidey trying to prove himself as a hero, fukking up and causing massive property damage, being disappointed and disappointing Tony, then trying to prove himself as a hero, fukking up and causing massive property damage again. That happens like four times and pretty much make up most of the movie's action scenes, which I felt got kinda
after the second time and you realize the ferry scene from the trailer still has to happen. At the same time he struggles with his love for a senior girl (not Zendaya) and hiding his identity, blabla.
There's not too many dramatic beats, although the movie does deliver on some good moments with Keaton's Vulture. Funny enough, even though every time he appears he is very menacing and intimidating (handled very well), there was a point in the movie where I felt that he remained too flat as a character, but that's when the movie does something with him that I feel I should've seen coming but I didn't and it seriously had the whole audience like
and from that moment shyt definitely got real.
As far as the action goes, the director (forgot his name, he's a nobody anyway) definitely felt he came from the Marvel school of decent craftsman who does his job as told. Outside of the aforementioned scene, nothing about the direction ever stands out so while I did enjoy it more than the two ASM movies, even Marc Webb brought more of a vision to the table than this dude. That's probably the biggest thing keeping this movie from being really good, because you feel if they put/allowed someone more inspired on this, it could've been incredible. It's really time for Marvel to step their game up there.
Random side-notes:
This has to be one of the most diverse blockbuster casts I've ever seen. Yes, most of the headliners are white (Holland, Keaton, Tomei, Downey Jr) but the supporting cast is really the melting pot like you feel New York should be. I think outside of the teacher there's not even one white person in Peter's school who isn't an extra. There's also enough interracial agenda stuff going on to give the Coli militants a field day.
CGI-wise there are some issues, by which I mean that Spidey looks very weightless and animated in some scenes. shyt is definitely a step back compared to the last couple Spidey movies.
I don't know why they insist on keeping this tradition alive, but even in this movie Spider-Man finds himself on a rooftop next to a waving American flag for no goddamn reason. It's not so blatant as in some of the previous movies, but it's kinda obvious too when you know they keep putting that shyt into every movie.
I loved all the callbacks to the first Iron Man at the end of the movie. Kinda makes you hope that Marvel remembers how dope that movie was and why it worked.
The post-credits scene might be my favorite post-credits scene of all Marvel movies. Loved it, loved it, loved it!