Yeah. It's pretty funny but I don't blame sony/marvel.
If this film doesn't blow away the asm films in box office it's going to be considered a failure and I'm going to be pissed that we had to throw away the asm films on the basis of they didn't make enough money only for this not to do gangbusters.
Anything less than a billion is a failure. That's why they're leaning on Mr. Billion iron man.
I predicted it would be the highest grossing cbm of the year but my Spidey bias may be blinding me.
I honestly don't think they're shooting for a billion as ridiculous as that sounds. Well it does so let me rephrase lol: if they don't hit a billion I don't think they'll bat an eyelash. The movie costs less than amazing 2 so I really don't know why their expectations are but they do expect to make more of it with a higher ROI