Paramount+ Plans to Debut One Original Movie a Week Beginning in 2022
Before that, Antoine Fuqua's sci-fi pic 'Infinite' — starring Mark Wahlberg and Chiwetel Ejiofor — will forgo a theatrical release and go straight to the streamer this June.
MAY 6, 2021 5:30AM
CBS2021 PARAMOUNT+
ViacomCBS has big movie plans for its streaming service
Paramount+.
Infinite, a sci-fi thriller starring
Mark Wahlberg and Chiwetel Ejiofor and directed by Antoine Fuqua for the conglomerate’s Paramount Pictures, will bypass a theatrical release and debut directly on the streamer in the U.S. in late June, CEO
Bob Bakish announced on Thursday’s
ViacomCBS first-quarter earnings conference call.
ViacomCBS is following the suit of other major studios that are trying to promote their streaming services by sending new movies straight to streaming, although the company has previously stressed that it continues to support a robust theatrical release for many of its biggest titles, at least for six weeks.
Infinite, like many other films, was initially supposed to open on the big screen in 2020 but was waylaid by the pandemic. Bakish said
Infinite would “create a lot of noise — I have seen the film, it’s a fun film. People love Mark Wahlberg.”
The company did not immediately detail the international distribution plan for
Infinite.
Bakish also touted a planned expansion of Paramount+’s film catalog this summer, along with a planned “Mountain of Movies” advertising campaign.
“Turning to movies where we are poised to dramatically enhance the scale of our offering,” Bakish said. “In fact, we will shortly kick off a ‘Mountain of Movies’ marketing campaign, where we will highlight the thousands of new movies we are adding to Paramount+, including blockbuster hits and exclusive originals.”
The CEO said 1,000 additional movies will go live on the streamer in early June, “with additional titles following through July, bringing the total to over 2,500.” He added: “Hits like
The Avengers and
Skyfall will be available on the service soon, as well as a bunch of great Paramount films like
Mission: Impossible — Ghost Protocol,
Rocketman,
Sonic the Hedgehog and more.” Paramount in February unveiled a new deal with Epix that also gives the studio more flexibility in its post-theatrical windowing strategy, allowing for new and library titles to become available on Paramount+.
Bakish reaffirmed John Krasinski’s A Quiet Place Part II will be available on the streamer 45 days after it opens in theaters over Memorial Day. “And we will follow that with the
Paw Patrol movie — a treat for families eagerly awaiting a feature-length version of the most popular preschool characters in the world. In addition, new original movies like
Paranormal Activity and
The In Between will premiere on Paramount+ by the end of ’21.”