Home /
News & Analysis
Campaign spending continues in Georgia Senate runoffs
Democrats Jon Ossoff and Rev. Raphael Warnock are both headed to runoffs against incumbent Republicans in Georgia Senate races. (Elijah Nouvelage/Getty Images)
The 2020 election, and possibly the battle for control of the Senate, will spill into 2021 and campaign money will continue flowing as Georgia prepares to host two runoff elections Jan. 5.
The Peach State saw an influx of campaign spending this year thanks to a doubleheader of Senate races and a competitive presidential race. With 99 percent reporting,
Joe Biden held a narrow lead as of Friday morning, though state election officials
plan to recount the vote. The last time a Democratic presidential candidate won Georgia was in 1992.
Twenty candidates faced off in Georgia’s special election, but only two will advance to the runoff: Sen.
Kelly Loeffler (R-Ga.), who won 26 percent of the vote, and Rev. Raphael Warnock, who won 32.9 percent of the vote.
Loeffler was appointed by Gov. Brian Kemp last year after Sen.
Johnny Isakson resigned for health reasons. The winner of January’s special election will govern for the remainder of Isakson’s term, until 2023. Through mid-October, Loeffler raised $28.2 million, primarily through self-financing. As a co-owner of the WNBA’s Atlanta Dream, she is likely
one of the wealthiest members of Congress. Players on Loeffler’s own team opposed her candidacy, instead supporting the Democratic candidate Raphael Warnock by
wearing “Vote Warnock” shirts.
Thanks to a surge of out-of-state donors in the third quarter, Warnock, a minister, raised $21.7 million. Unlike Loeffler, Warnock did not spend his own money. He was most helped by out-of-state donors, who accounted for almost 80 percent of his funds, and outside spending groups, which spent $5.2 million to help the Democrat make the runoff after winning a plurality of the vote. Close to half of his funding came from small donor contributions. If elected, he would become the first Black Democratic senator in the Deep South.
With two weeks left until Election Day, Warnock had $5.5 million left in the bank while Loeffler had $5.9 million. In a video
released Thursday, Warnock predicted that Loeffler will continue spending heavily as the runoff approaches. “Get ready Georgia,” he said in the ad. “The negative ads are coming. Kelly Loeffler doesn’t want to talk about why she’s for getting rid of health care in the middle of a pandemic. So she’s going to try to scare you with lies about me.”
Want first access to OpenSecrets' investigations and data features?
Learn about Article Alert.
Loeffler
responded on Twitter, writing, “We ARE going to talk about your own words: Calling police officers gangsters, thugs, and bullies.”
Loeffler hasn’t released many attack ads against Warnock, as she had to first fight off the other leading Republican in the race, Rep.
Doug Collins of
Georgia’s 9th District, who will not advance to the runoff. Collins raised only $6.3 million through mid-October and received 20 percent of the vote. He turned down an offer from President
Donald Trump to become the director of national intelligence to instead run for Senate. Collins’ district, which encompasses the northeastern corner of the state, elected another Republican, Andrew Clyde, to fill his seat.
A second Georgia Senate race will likely also advance to a runoff. As of Friday morning, Sen.
David Perdue (R-Ga.) has 49.8 percent of the vote with 98 percent reporting, according to the Associated Press. If he does not earn 50 percent of the vote, he will face Democrat Jon Ossoff one-on-one in January.
The race was one of the
most expensive of the year when including outside spending. Over $67.5 million was spent by outside groups to help Perdue, while $38.1 million was spent for Ossoff. Most notably, the
Senate Leadership Fund, which is aligned with Sen.
Mitch McConnell (R-Ky.), spent $43.6 million against Ossoff. The
Senate Majority PAC, which is aligned with Sen.
Chuck Schumer (D-N.Y.), spent $31.1 million against Perdue.
Hoping for a second term, Perdue raised $21.1 million through mid-October. He was the
first Republican senator to jointly fundraise with President
Donald Trump. He had $5.8 million in cash on hand left just two weeks before election day.
Perdue maintained a fundraising lead over Ossoff until the third quarter, when the Democrat raised a whopping
$21.3 million. Overall, Ossoff raised $32.3 million through mid-October, with nearly 40 percent coming from small donors. Like Warnock, Ossoff’s funds come primarily from out-of-state donors. The documentary filmmaker had $4.2 million left in mid-October.
As of Friday morning, Republicans and Democrats each have
48 seats in the Senate. Republicans won close Senate races in Maine and Iowa, and Democrats flipped Colorado and Arizona. If control of the Senate boils down to Georgia’s two runoff elections — which is possible — millions more will likely pour into the Peach State.