UFC is on its last long, it hasn't had one big ppv this year, and won't by the end. Jon Jones ain't a draw, neither is DJ
they can't pay their fighters because they can't afford to, they got too much overhead
those brothers lost money for years but they were already billionaires so they could afford to poor hundreds of a millions into marketing and promotion to build up the brand, and then sold it for 4 billion to a group of dumb ass celebrities who have no clue about fight promotions, they made out like business.
The new owners see they aren't making any type of return on their investment, which is why they are letting mcgregor do this fight because they are taking most of his purse.
Mcgregor will retire and not fight again. 1 he will look extremely bad in this fight, worst than gatti, he will look pitiful his brand will be damaged, nobody will want to see him fight in MMA again after he looks like a clown. 2 there's nobody in MMA for him to fight except for Nate Diaz for a third time.
UFC literally has no prospects, no stars, nothing. Bellator is starting to close the gap on them, that's how bad they've been this year.