Dudes in here be posting tweets with 6 likes talking about "people are outraged over BP"
'Black Panther' teaser trailer lights up social media, challenges 'Wonder Woman's' popularity
Although James and the Cleveland Cavaliers were locked in a must-win Game 4 of the NBA Championship, the Black Panther dominated the conversation on social media for much of the night. With fans titillated by a promotional picture earlier in the day — and seemingly more interested in the trailer than the game — "Black Panther" was the top trending item on Twitter, even as the Cavaliers handily beat the Warriors in a do-or-die game.
'Heightened level of expectation'
Between 9 p.m. Eastern and midnight on Friday, the movie stirred up 109,000 tweets with the hashtag #BlackPanther, according to an analysis performed for CNBC by marketing technology firm Amobee. What's even more impressive is the fan reaction in those tweets: 86 percent were positive.
The hashtag #BlackPantherSoLit was used in roughly another 15,400 tweets.
"The real-time reaction to the Black Panther trailer was overwhelmingly positive on social media; reaffirming what the success of Wonder Woman has already proven — that fans of Marvel and DC movies are hungry for representation," Jonathan Cohen, principal brand analyst at Amobee, told CNBC in an email.
In fact, "Black Panther" generated 58 percent as much digital content engagement as "Wonder Woman," the most popular movie at the U.S. box office right now. Amobee's data suggest "Black Panther" is in excellent shape in terms of audience awareness.
Marvel Studios did appear to suffer a minor misstep with the promotional poster for "Black Panther," as some fans complained that it looked poorly Photoshopped. Tweets directly mentioning "poster" and "Black Panther" were 27 percent positive and 27 percent negative, with the rest neutral.
Sounds pretty negative to me
@wire28 @Bryan Danielson we may need yall to rally the troops if this backlash continues