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Trump campaign places Facebook ads telling users wrong election day
Messages seen by up to 200,000 voters before they were taken down for violating misinformation rules
The Trump campaign has sent Facebook advertisements to tens of thousands of voters in swing states, erroneously telling them it was election day after the social media group’s ad blockers failed to detect messages that violated its rules on misinformation. President Donald Trump’s campaign sent out messages on Tuesday including “Vote Today!” and “Election Day is Today!” a week before polling day of November 3, despite a Facebook ban on any advertisements that give out the wrong election date. Facebook later removed the messages, but not before they had been seen by about 200,000 voters, mostly in swing states such as Florida, Arizona and Georgia. Democratic strategists said they were concerned the messages were evidence that the Trump campaign was trying to dissuade their voters in swing states from voting on the correct day. They added, however, that the advertisements might also have been the byproduct of a botched attempt by Facebook to restrict political advertising in the week before the election. The president’s re-election team published its latest posts on a chaotic day of online campaigning, during which Facebook attempted to implement a temporary ban on new political advertising but struggled to cope as campaigns rushed to publish new messages before the deadline.
It was not clear whether the Trump campaign was deliberately telling voters the wrong election date or merely trying to register an advertisement it intended to promote in a week’s time. The Trump campaign did not respond to a request to comment. Eric Reif, managing director at eStreet Group, a Democratic campaign group, said: “It is good that these messages are being taken down but they very plainly never should have been approved in the first place.” Facebook announced a month ago that it would ban all new political advertising for a week before the election, and said this month that it would ban all political advertising for about a week afterwards.