What metrics matter to you in judging who is currently bigger? Swifts tour did just over a billie, beyonce did $580M. Overall record sales they are in the “same bucket” with Taylor slightly ahead. This is with her being the smaller artist earlier in her career, her sales are still booming, Bey’s sales are declining, and they’ll never be what they were when she dominated the end of the CD era in the 00’s. Taylor’s movie did 6x what Beyoncé’s did ($260M vs $44M). Seeing a tweet and article saying renaissance did 1M equivalent sales, 300k first week…Taylor did 2.8M, 800k first day, 1.1M first week. Probably a BS metric but she’s brought $300M in brand value to the chiefs and has annoyingly been the biggest story of the nfl season. Taylor is bigger than Bey, at minimum, one must admit that where they are right now in their careers, Taylor is inarguably bigger.