it makes people who have iphones want the samsung phone even if they didnt really need the features at all
but like Ive said, it's a genius commercials from marketing point of view, I dont deny that but...
*puts on lecture glasses*
its summer time- no school (grad party), party, hot weather, pool, ribs, broads in bikinis

so here we have increased quality of life, fun associated with the product right away.
next, all the iphone users are potrayed as either old or less atractive compared to corresponding android users
also, in fact, it tries to say that iphone is either an older generation product or a phone for less educated/less smart people
is the commercial great and genius ? yes. it shyts on iphone users, and makes them think that getting a samsung would make their lives less miserable and that they absolutely need these features to look better and cooler to others