Nokia's Lumia 920 is being priced up to 25 percent higher than Galaxy S3"

[newarkhiphop]

HELSINKI, Sept 27 (Reuters) - Nokia's new Lumia 920 handset is being priced up to 25 percent higher than the rival Samsung Galaxy S3, risking a consumer backlash that could endanger its attempt to restore its fortunes.

Analysts said Nokia will struggle to explain the premium on the Lumia, seen as potentially its last chance to break into the lucrative smartphone segment and catch Apple's iPhone and a string of other popular phones like the fast-selling Galaxy.

The Lumia, which with its rounded edges and colourful covers look similar to its predecessors, was unveiled earlier this month and drew a thumbs down from many analysts who said it lacked the "wow" factor to challenge its rivals.

It uses Microsoft's Windows Phone 8 software while Samsung Electronics' Galaxy S3 operates on Google's Android system, the platform favoured by many smartphone makers.

"Windows Phone is still largely an unknown to consumers - they would probably expect to pay less if they are taking a risk," said Ovum analyst Nick Dillon.

"Hardware-wise they are pretty similar, it would be hard for Nokia to justify that extra cost to consumers."

Windows Phone has just around 3 percent of the global smartphone market, while the Android platform controls two-thirds of sales. Apple has around a quarter.

Nokia said Swedish carriers would sell the Lumia 920 for around 5,700 Swedish crowns ($860), excluding subsidies. This compares with 4,515 crowns asked for a Galaxy S3 at Expansys, one of the leading online phone stores in Europe.

In Italy, the Lumia 920 will sell for 599 euros ($770), compared with 530 euros for the S3, which has been on the market for four months.

The S3 retails for 530 euros in Germany, where Nokia will ask 649 euros for the Lumia. In Russia the Lumia will sell for 24,990 roubles ($800), some 10 percent above Galaxy S3.

"Nokia will find it difficult to command a premium over Samsung's Galaxy S3 which is the pricing benchmark for a non-Apple flagship smartphone," said Ben Wood, head of research at British consultancy CCS Insight.

Once the world's biggest mobile phone maker, Nokia fell behind rivals in smartphones and has racked up more than 3 billion euros in operating losses in the last 18 months.

Samsung sold 20 million of the Galaxy S3 handsets in three months.

Apple remains confident of its ability to command a premium, selling its new iPhone 5 well above prices of Nokia and Samsung flagship models.

Nokia's volatile shares were 3.2 percent higher at 2.06 euros by 1305 GMT, regaining some of the lost ground from the previous trading session.

UPDATE 2-Nokia risks backlash with Lumia handset pricing | Reuters



i guess blackberry ceo was right they do have a chance to be #3

 

[CTech83]

They're fukkin up. WP isn't popular enough to justify a price that high. The average user will look at the price of the Lumia against the S3 and choose the S3.

 

[Rekkapryde]

dummies....and @ me listening to you BOTB/HHLF and buying Nokia stock.

 

[MikelArteta]

These idiots

 

[STAN JONES]

The phone is overrated anyway

All you ever hear about is the camera and i could give 2 shyts about taking pics with my phone

Note 2>>>>>>>>>

 

[newarkhiphop]

thing is gonna be like $350 with a new contract

 

[Loose]

What is that 250 in contract?

 

[newarkhiphop]

its gonna sell for $700 here

 

[msims]

They're fukkin up. WP isn't popular enough to justify a price that high. The average user will look at the price of the Lumia against the S3 and choose the S3.

Yeah, they're fukkin up.

They need to walk before they run. They need to recruit people for their gang before they start uppin the prices.

They are starting the war at an already disadvantage, why give themselves an even bigger handicap?

They need to give people a better reason to switch to a Lumia. Why go there when you can get an S3 for cheaper. You'll have better third party support, aswell.

This is foolish of them.


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[Artificial Intelligence]

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[Artificial Intelligence]

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[aXiom]

Nokia was Kodak status a year ago, Microsoft gave them CPR and now they think they're Apple/Samsung. Elop's dumb ass needs to be fired asap.

 

[jalamanta]

The best smartphone on the market

 

[Liquid]

Morons. The MAX they should have gone was $150 with contract.

They NEED to come in under everyone else to continue to grab market share.

The Lumia 920 needs to be $150 with a 2 year
The Lumia 820 needs to be FREE with a 2 year

NOBODY is going to pay MORE or even the SAME price when the S3/Note and the iPhone 5 is out there

 

[Ohene]

Nokia was Kodak status a year ago, Microsoft gave them CPR and now they are think they're Apple/Samsung. Elop's dumb ass needs to be fired asap.

that nikka graduated forom my school

his son was an engineer at my school too then he transferred to UBC i think