After streaming became the primary source of record sales and releasing an over abundance of music to get there.
Not gonna say names but one of them holds these records
13 Number One Singles(tied Michael Jackson most by any artist)
14 Number One Albums(Tied for most by a rapper)
22 songs with a Billion streams(Most by a rapper)
18 singles Diamond plaques (most by any artist)
3 Diamond album(Most by any rapper)
80 top 10 Hits (most by any artist)
358 entries in the top 100 (most by any artist)
500 Million RIAA Certifications (most by Any Artist)
Most Commutative weeks(3000) charting on
Billboards (Broke Beatles Record most by any artist)
112 Billion streams on Spotify (ahead of Taylor Swift by 10 Billion most by any artist)
Highest Streaming and Selling Rapper 10 years in a row including Kendrick Hottest year 2024
Highest grossing hip hop tour $320 Million, Highest average per show.
What records did he crush? You nikkaz just hop online and type Anything. See all the records I pointed out have 0 to do with Kendrick Lamar.
Real artists donāt need to over-inflate the market in order to make history.