Internal reaction's to last night unique episode of Raw has been very positive. People within the company were very impressed with the performances of Roman Reigns, Seth Rollins and Paul Heyman. Despite being on opposite sides in the storyline, Heyman is being looked at as the guy that can finally give the crowd a reason to get behind Reigns and sell Reigns to the public. It is possible this may lead to a double-turn at Wrestlemania with Heyman siding with Roman, but for the moment, the company is hoping the family legacy factor is something the fans will rally behind.
Word is that more of these sit-down interviews may be used on future episodes of Raw to help push characters and storylines, similar to Q&As that Jim Ross would host during the Attitude era.