Maybe he isn't the best rapper of this generation.
I consider myself a Kendrick fan, but he has flaws that prevent him from entering that next tier of greatness. One of them is the rambling. I can't take the screaming on songs that seemingly have no overall point. Then there's songs like "We Cry Together" that work better as short film than music. That's the difference between this album and TPAB. Most of TPAB was still music. His new album, which I think is good, but a lot of it sounds like performance art if that makes sense. Some of these songs don't really work as songs that you would want to play more than once. It's like the concepts end up being >>>>> the music and the execution. Sometimes all it takes is a dope song. With DAMN, he understood the assignment.