Nike Stock Hit An All-Time High Today

[Ruck]

Well i did just buy me four nike sneakers last friday so...

 

[Reality]

Corporations follow the people since we are the consumer.

The problem is that the consumer has forgotten that.

I feel that and I hope that is the case.

But also be mindful that these corporations know society better than society knows itself. This wasn’t a risk by Nike.


So outside of an ad campaign, what is Nike doing to help?

That’s not a knock on Kaepernick.

Yeah it was breh. They just have a smart ass team to see through it and recognize there was more upside here than downside.

I can tell you've never worked in a corporate environment by this post. They're inherently conservative. There was probably a good amount of handwringing internally about this.

Kudos to Nike for having the people / processes to not only recognize their core customer but have the balls to double down on them. Not all companies are capable of doing that.

This will be a case study taught in business school marketing / strategy classes in ~5 years. When you put it in the context of what's been happening with Adidas, the national / political context, it's going to be one of the better ones. Lots to learn from this from a lot of different angles.

 

[mastermind]

I can tell you've never worked in a corporate environment by this post. They're inherently conservative.

Kudos to Nike for having the people / processes to not only recognize their core customer but have the balls to double down on them.

There was zero need for the silly shade when you confirmed what I said.

They did a lot of market research on this and focus groups and realized that this would work.

They wouldn’t have made this decision unless they knew it was the right move.

 

[Easy-E]

I'm all for Kaep getting exposure, but, damn, it's like NIKE help pass some pro-black legislation.

No progress is made in a capitalistic society without the involvement of corporations.

I'm not sure I agree (I'm torn), but, I hope my people aren't buying NIKE's crazy over this

 

[Drip Bayless]

I am not going to celebrate corporations co-opting social causes to sell products. Im good.

Corporations follow the people since we are the consumer.

The problem is that the consumer has forgotten that.

I feel that and I hope that is the case.

But also be mindful that these corporations know society better than society knows itself. This wasn’t a risk by Nike.


So outside of an ad campaign, what is Nike doing to help?

That’s not a knock on Kaepernick.

But when I told mfs on here we shouldn’t celebrate corporate exploitation under the guise of social justice they told me I was a c00n
I need to find one of Kaep’s charities I can donate too, I only know of Kaep for kids

 

[King Jove]

this was a business transaction.

nike gets advertising and kaep gets more money and exposure to put into his civil rights projects.

both got what they wanted.

 

[Reality]

There was zero need for the silly shade when you confirmed what I said.

They did a lot of market research on this and focus groups and realized that this would work.

They wouldn’t have made this decision unless they knew it was the right move.

So? You seem to be faulting Nike for making a business decision rather than a values-based decision. That's not their job. It's the consumers job to make sure that business decisions of the brands they patronize reflect their values. If not in the short term, then the long term. Vote with your wallet.

That all

Also:

1. You can never "know" any move is the right move in any context - at best you have some indication from data.

2. Focus groups and market research are only as good as their design. Have you ever worked a consumer research campaign before? It's all about knowing which parts of the population you care about so you can drill in and know how they think, feel, and behave. You have to make a decision about what to treat as signal and what to treat as noise in terms of populations.

So, assuming Nike did go this route (which may not have been the case), it means one of 2 things:

1. They knew to ignore the suburban, middle American CAC tears coming through in the data / responses, or
2. They knew to put aside this demo to begin with...

Not all brands get that right.

 

[Big Boss]

I am not going to celebrate corporations co-opting social causes to sell products. Im good.

Facts these corporations are trying to make profit

 

[Reality]

Facts these corporations are trying to make profit

 

[2Quik4UHoes]

Corporations follow the people since we are the consumer.

The problem is that the consumer has forgotten that.

I feel that and I hope that is the case.

But also be mindful that these corporations know society better than society knows itself. This wasn’t a risk by Nike.


So outside of an ad campaign, what is Nike doing to help?

That’s not a knock on Kaepernick.

I wasn’t really saying that to say Nike is doing something directly for the cause. FWIW tho I think he gettin paid off the Nike shyt. Just stating that standing by his principles has worked out as best as it could given the blackball.

 

[KingJay]

Mayo twitter in shambles

 

[Bigblackted4]

Buying some stock Friday 2 shares

 

[mastermind]

You seem to be faulting Nike for making a business decision rather than a values-based decision

I’m not faulting them. I’m keeping it real. Nike is about corporate profits. They don’t do this unless they know they will profit.

 

[Gyasi85]

Cac Tears = Scrumptious

 

[Gyasi85]