Nielsen releases media report about Black consumers (2025)

[get these nets]

Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion | Nielsen

Check out Nielsen’s 2025 Diverse Intelligence Series report- Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital trendsetters, brands’ must finetune their approach to engaging with this audience in order to drive long-term connections.

www.nielsen.com

Jan 2025

 

[Buddy]

As someone who's constantly ranting about "Internet Ass Muhfukkas", this report is unsettling

 

[Maximus Rex]

As someone who's constantly ranting about "Internet Ass Muhfukkas", this report is unsettling

Only podcast I listen to

iHeartRadio Unsupported Country

The country you are located in is not supported.

www.iheart.com

 

[Buddy]

Only podcast I listen to

iHeartRadio Unsupported Country

The country you are located in is not supported.

www.iheart.com

Nothing wrong with podcasts at all, I'm focused on "3x more likely to be impacted by influencers" and "29% rely on podcasts to STAY informed"-- that's not a good look. As evidenced on here.

 

[WTFisWallace?]

3x compared to what/who? What is the baseline?

 

[Hitchens]

As someone who's constantly ranting about "Internet Ass Muhfukkas", this report is unsettling

Why are you surprised by this? Look at the coli. These dudes on here worship social media influencers like Tariq, Kevin Samuels, Fresh n fit and others. They get all of their political and dating views from social media
Influencers.

 

[MajesticLion]

Illusions

of

control

 

[get these nets]

3x compared to what/who? What is the baseline?

The source is on the bottom of the page, and methodology is on the last page of the document

Seems as though it's 3x what the average numbers are for all men covered in the surveys.

 

[get these nets]

As someone who's constantly ranting about "Internet Ass Muhfukkas", this report is unsettling

Yeah the numbers are close to what recent Pew Research studies have pointed to

Pew Research releases study about News Influencers , 1 in 5 Americans get their news from influencers on social media

Nov 18, 2024 https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers

www.thecoli.com

https://www.thecoli.com/threads/more-people-are-getting-news-from-tiktok-pew-research-center-study.1006410/

 

[BaggerofTea]

As someone who's constantly ranting about "Internet Ass Muhfukkas", this report is unsettling

Seems what they are saying is that folks are very easy victims to manipulation

the internet, particularly social media seems like a gateway drug for a lot of black folk throughout the world

 

[O³ (O cubed)]

Black people and Black Americans in particular, set trends according to this report.

 

[Dwayne_Taylor]

As someone who's constantly ranting about "Internet Ass Muhfukkas", this report is unsettling

I'm not surprised. Very little traditional media is aimed directly at Black Men.