Career killer gimmick. At least, that's what it's intended to be between the constant insults about Bray's previous weight issues and gimmick and the ridiculous tenor of the whole thing. Someone on the writing team really hates this man.
I'm absolutely confident Bray can make this compelling to watch, but if the bookers couldn't get the Wyatt Family gimmick right, then how are they going to book this niche gimmick in a way that leads to compelling feuds and matches between two people fighting for a championship (again, not the point but...)? Just give me an Adult Swim show starring this character and I'll be good.
Whatever. I don't watch RAW anyway, so I won't be witnessing this going up in flames...