NHL TV deal going to TBS/TNT...potentially effecting NXT & AEW

[jackswstd]

In 2020, the average TV rating was at 1.2 in the United States.

 

[Reality Check]

Might as well post a non-Meltzer article here to provide actual detail and less double talk.

The NHL and Turner Sports announced a seven-year media rights agreement Tuesday that will have regular-season, Stanley Cup Playoff and Stanley Cup Final games televised on TNT and TBS starting next season and running through 2027-28.

"They put a fun and innovative factor into all of what they do and we're excited to have that same treatment for our sport and for our fans," NHL Commissioner Gary Bettman said. "We love the reach of their linear networks, both TNT and TBS, and as we look to the future, we're excited about the digital properties, in particular HBO Max and Bleacher Report. For us, this is a perfect fit."

Turner Sports, a division of WarnerMedia, joins the Walt Disney Co. and ESPN as the NHL's national media rights partners in the United States for the next seven seasons. The NHL, the Walt Disney Co. and ESPN announced a multiplatform media rights deal March 10.

Financial terms of each agreement were not disclosed.

"It's good," Commissioner Bettman said. "We think the arrangements we have now are much more reflective of the value that we bring as compelling content."

The NHL joins the National Basketball Association, Major League Baseball and the NCAA national men's basketball tournament as partners with Turner Sports.

As part of the agreement, Turner Sports networks will televise the NHL Winter Classic, the League's annual New Year's Day outdoor game, in all seven seasons of the deal.

They will televise all games in the Stanley Cup Final in 2023, 2025 and 2027, one conference final series each season and half of the first two rounds of the playoffs along with 72 regular-season games per season.

Scheduling and programming will be determined in the coming weeks, WarnerMedia News & Sports Chairman Jeff Zucker said.

The Stanley Cup Final will be televised on ABC in 2022, 2024, 2026 and 2028 as part of the deal with the Walt Disney Co. and ESPN.

They have the rights to one conference final round per season, half of the first two rounds of the playoffs, 25 regular-season games on ABC or ESPN, and 75 additional national games that will stream on ESPN+ and Hulu.

In addition, they will stream more than 1,000 out-of-market games each regular season on ESPN+, which will replace NHL.TV.

"Creating a wider distribution base is only going to continue to grow the sport and help it skew younger," Commissioner Bettman said. "On all of the basic platforms and all of the basic principles that I was focused on moving forward for our long-term media strategy, I think we've hit all the bases and we've got great partnerships. That's why we're so excited."

Zucker said there will be no conflicts with Turner Sports coverage of the NBA, which also has a media rights partnership with Walt Disney Co. and ESPN.

"We have a terrific relationship with ESPN and we work really well with them already on the NBA and I have every reason to believe that continues here, so that is good for everybody," Zucker said. "We already work out scheduling with them on the NBA in terms of playoffs and games there. I think that institutional knowledge between the two companies is a benefit here. On a separate note, our ability to have both TNT and TBS available as fully distributed cable networks in the heavy months of April, May and June, I think really gives us an advantage and will make a lot of this easier. We're incredibly excited about this relationship with the NHL."

Bleacher Report, which is owned by Turner, will have expansive digital rights to use NHL highlights as part of the agreement.

HBO Max, another subsidiary of Turner Sports, will gain digital streaming and simulcast rights that won't be available to consumers until later in the agreement, Zucker said.

"These are places we are going to be moving to and I think that's going to be great for our fans," Commissioner Bettman said. "If you're a hockey fan you've got more national games than ever before, you've got more extensive coverage than ever before. You're going to be able to get as much hockey as you want."

Zucker said Turner's plan is to develop a studio show similar to its 11-time Sports Emmy Award-winning show "Inside the NBA," which features host Ernie Johnson and analysts Charles Barkley, Shaquille O'Neal and Kenny Smith.

"There is a style to Turner Sports and there's an approach, and we want to bring that same approach to the NHL," Zucker said.

NBC has been the NHL's national media rights partner since 2005-06. Its 10-year agreement with the League expires after the Stanley Cup Final this season.

"NBC has reconfirmed to me that we should expect no difference in the treatment that we are going to get compared to what we've gotten over the length of our relationship," Commissioner Bettman said.

Commissioner Bettman said the NHL will turn its attention to the future of the NHL Network.

"We envision in some form continuing the NHL Network," Commissioner Bettman said. "We think it's important for hockey fans, but the specifics of that isn't anything that we've addressed yet. How we continue to distribute it, how we produce it is something that we are now going to focus on."

NHL, Turner Sports reach deal for games on TNT, TBS

In regards to AEW, the stuff in bold is most relevant. Going out on a limb here, but based on the actual article (not wrestling journalism double talk), I'm guessing most of their regular season games are going to be on TBS. AEW will get bumped for the Stanley Cup Playoffs and more than likely the Winter Classic (next Winter Classic on a Wednesday isn't until 2025), but they aren't going to get moved permanently to a different night because of the NHL.

 

[MenacingMonk]

Might as well post a non-Meltzer article here to provide actual detail and less double talk.



In regards to AEW, the stuff in bold is most relevant. Going out on a limb here, but based on the actual article (not wrestling journalism double talk), I'm guessing most of their regular season games are going to be on TBS. AEW will get bumped for the Stanley Cup Playoffs and more than likely the Winter Classic (next Winter Classic on a Wednesday isn't until 2025), but they aren't going to get moved permanently to a different night because of the NHL.

People acting like NHL games are strictly on Wednesdays and TNT doesn’t own TBS.

But yeah, if they get bumped it’ll be for playoffs; highly doubt for regular season games.

 

[dh86]

They are much more likely to use AEW as a lead in to a west coast game than moving AEW for hockey.

 

[Larry]

What the NHL demos lookin like tho

 

[FunkDoc1112]

Then just air it on TBS certain days...problem solved

 

[El Guapo]

NHL got billionaire companies as sponsors. If they feel Wednesday is the best night for them, they might win out. TSC is a cool group, but let’s be real, we know what the average wrestling fan looks like especially the neckbeard demographic. Even with a lower rating would you rather get ad dollars from companies like Apple, Pepsi, adidas, Honda, etc. or ad dollars from whatever companies AEW gets

 

[StatUS]

NHL got billionaire companies as sponsors. If they feel Wednesday is the best night for them, they might win out. TSC is a cool group, but let’s be real, we know what the average wrestling fan looks like especially the neckbeard demographic. Even with a lower rating would you rather get ad dollars from companies like Apple, Pepsi, adidas, Honda, etc. or ad dollars from whatever companies AEW gets

Ads aren't that different nowadays. I don't think AEW is just showing Chef Boyardee and Stacker 2 commercials like the late 90s

 

[Mook]

Ads aren't that different nowadays. I don't think AEW is just showing Chef Boyardee and Stacker 2 commercials like the late 90s

500k NHL viewers is worth more than 1.5 million wrestling viewers

 

[MenacingMonk]

500k NHL viewers is worth more than 1.5 million wrestling viewers

 

[Mook]

Yeah it sounds retarded but it really is like that. NBA games don't really crack 2 million total viewers but Raw can only get 250 million a year deals while nba gets billions for one game a week on any network.

 

[Here Comes the Pain]

It's just smackdown

 

[Reality Check]

500k NHL viewers is worth more than 1.5 million wrestling viewers

Yeah it sounds retarded but it really is like that. NBA games don't really crack 2 million total viewers but Raw can only get 250 million a year deals while nba gets billions for one game a week on any network.

To add on, and clear it up a little, networks can charge higher fees selling ads that air during pro/collegiate sports than they can for pro wrestling because of wrestling being a niche entity compared to pro/collegiate sports. To use the NBA as an example, Turner and ESPN each have two nights a week for national primetime games that are generally "marquee matchups" (at least when the TV schedules are released), and they know more eyeballs will be watching nationwide. They can charge a higher amount for ads to air during those programs than they could if a movie were airing.

So yes, in a sense a hockey game with 500k viewers could bring in more ad revenue than a wrestling show with 1 million viewers. With that said, Turner has much more flexibility for programming on TBS than they do on TNT; Wednesday Night Hockey on TBS would have minimal impact on AEW airing at the same time (NBC Sports Network has a reach of 80 million households so it's not like it was tough to find for hockey fans)

 

[thenatural]

To be fair, I'd rather be preempted for the Stanley Cup than the first round of the US Open.

 

[Mike the Executioner]

TNT is going to end up moving AEW to 6:05 on Saturday’s during NHL season

Jim Cornette will finally have a reason to be happy again, word to @DANJ!