Neither Orange County, nor the city of Los Angeles was prepared to build a publicly financed stadium for the team in light of the fact that there were at least 3 perfectly suitable stadiums at the time. Georgia Frontiere attempted to relocate the Rams to
Baltimore, Maryland. That deal was eventually nixed. Mrs. Frontiere then sought to relocate the team to the city of St. Louis.
NFL owners initially voted to oppose the move. Owners of the Buffalo Bills, New York Jets and Giants, the Washington Redskins, the Arizona Cardinals and the Minnesota Vikings opposed the move and argued that Mrs. Frontiere, who pleaded poverty as a basis for relocation, had "horribly mismanaged" the team. Nevertheless, she threatened legal action and NFL Commissioner Paul Tagliabue acquiesced to Frontiere's demands.
The team eventually bolted for St. Louis. As part of the agreement, the city agreed to build a publicly financed stadium and guaranteed that the stadium would be in the top 25% of all stadiums in the National Football League. Georgia Frontiere waived the clause after the 10 year threshold, as the city implemented a later plan to improve the stadium.
Nevertheless, the move left many in the Los Angeles area and many of those indifferent to the situation to be embittered toward the NFL. That sentiment was best expressed by Fred Dryer, who at the time said "I hate these people [the Rams and their owner, Georgia Frontiere] for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California." Steve Rosenbloom, formerly the general manager of the team during Carroll Rosenbloom's tenure, opined that teams come and go, but for a team to leave Los Angeles (the second largest market in the country) for St. Louis (approximately the eighteenth largest market in the country) was simply irresponsible and foolish.