NFL played themselves trying to glitz and glamour the fukking draft on Thursday night...you compete with NBC and ABC with games, not with Mel Kiper talking about 40 times.
Far as I'm concerned the draft is strictly a die hard fan type of thing, the same people that would watch it on TV would watch it if it was just online..that goes for any sport.
I don't see anyone casually watching a draft...if you're gonna watch it's something you've been following since the last draft ended