New NBA Media Deal: 11 years, $77B with Disney (ABC/ESPN), Comcast (NBC/Peacock), and Amazon. ESPN to license Inside the NBA

[daemonova]

I wouldn’t call that package huge. They gave them all of the minor markets. I would say the right to use NBA content is the bigger deal. And they continue to operate NBA TV. It’s also not clear that those rights are exclusive. Basically, ESPN and TNT made a sublicense trade with the Big 12 for the NBA and then TNT gets access to NBA content with no license fee for highlights and can air in Poland, Denmark, Finland, Norway and Sweden and then outside of the largest markets in Latin America for NBA content.


This is a here nikka damn package. It’s still a major loss for TNT because no one will be tuning into TNT or Max for those games outside of Europe or Central America.

Mugs acts like "here nikka damn" is an insult, here nikka damn means I got what I wanted.

I've been waiting five years for a "here nikka damn" all I got was weekend mornings where nobody up except contractors who live down the street and M/T swing you hide from 90% of the shift.

No Thursday/friday/Saturday night swing, no overnights, and no even a Wednesday weekday lull

 

[FAH1223]

I wouldn’t call that package huge. They gave them all of the minor markets. I would say the right to use NBA content is the bigger deal. And they continue to operate NBA TV. It’s also not clear that those rights are exclusive. Basically, ESPN and TNT made a sublicense trade with the Big 12 for the NBA and then TNT gets access to NBA content with no license fee for highlights and can air in Poland, Denmark, Finland, Norway and Sweden and then outside of the largest markets in Latin America for NBA content.


This is a here nikka damn package. It’s still a major loss for TNT because no one will be tuning into TNT or Max for those games outside of Europe or Central America.

It is definitely an L. But probably the best case scenario for them. The WBD press release makes clear that they'll still remain a big part of the NBA's digital operation for the next 11 years with BleacherReport/House of Highlights.

NBA TV and NBA League Pass will probably have WBD employees remain all over it.

 

[No1]

It is definitely an L. But probably the best case scenario for them. The WBD press release makes clear that they'll still remain a big part of the NBA's digital operation for the next 11 years with BleacherReport/House of Highlights.

NBA TV and NBA League Pass will probably have WBD employees remain all over it.

They only have agreed to operate NBA TV for the next 5 years so I wonder who takes it over after. I think the league is going to take it over fully after that but for continuity it makes sense for now.

 

[No1]

Mugs acts like "here nikka damn" is an insult, here nikka damn means I got what I wanted.

Not always. It often means I gave you something to shut your ass up. Inside the NBA will appear at select times and won’t be the premier NBA show anymore. They wanted billions in a settlement or the right to match Amazon. They knew that was a reach but it forced the NBA back to the table so that its new agreements could go forward next year without litigation.

TNT they got was the right to broadcast NBA games in minor markets (where Max exists to be fair) and to license Inside NBA to ESPN, which is likely cost neutral. It helps them from a marketing standpoint however. It’s a settlement agreement that both sides can live with - the NBA gets to move with bigger money players and TNT gets to save face and still be in the NBA discussion. If anything, the NBA got what it wanted because it got to move on to new partners without the consumer shock on no Charles and co. While they don’t get a licensing fee for it - their primary partner ESPN - basically made a trade to get the best of both worlds. So they’re not losing any money and they don’t need to find a new NBA TV home for 5 years.

Ultimately, TNT’s NBA coverage was based on those personalities anyway so it wouldn’t be worth it for either party when they all started to retire over the next decade.

 

[Blessings]

Not always. It often means I gave you something to shut your ass up. Inside the NBA will appear at select times and won’t be the premier NBA show anymore. They wanted billions in a settlement or the right to match Amazon. They knew that was a reach but it forced the NBA back to the table so that its new agreements could go forward next year without litigation.

TNT they got was the right to broadcast NBA games in minor markets (where Max exists to be fair) and to license Inside NBA to ESPN, which is likely cost neutral. It helps them from a marketing standpoint however. It’s a settlement agreement that both sides can live with - the NBA gets to move with bigger money players and TNT gets to save face and still be in the NBA discussion. If anything, the NBA got what it wanted because it got to move on to new partners without the consumer shock on no Charles and co. While they don’t get a licensing fee for it - their primary partner ESPN - basically made a trade to get the best of both worlds. So they’re not losing any money and they don’t need to find a new NBA TV home for 5 years.

Ultimately, TNT’s NBA coverage was based on those personalities anyway so it wouldn’t be worth it for either party when they all started to retire over the next decade.

FACTS...The NBA won
This is some masterful strategy work