We've seen this song and dance before:
Promoting murderers is the new black.
(I don't really care about this, by the way. We can't pretend the guy doesn't exist despite his heinous actions, and New Japan clearly has a different policy than WWE when it comes to Benoit, going back to MVP referencing him during his first appearances with the company. I'm not going to play morality police with this, even if *I* wouldn't necessarily do it.)