More criticism. The athletic saying ESPN needs to make changes and make a splash by getting Bron when he retires
When ESPN chairman Jimmy Pitaro wanted to glam up “Monday Night Football,” he reached for the stars and Mickey Mouse’s wallet. Pitaro, a die-hard New York Yankees fan, channeled his inner George Steinbrenner by signing NFL TV’s white whale, Peyton Manning, and then luring Joe Buck and Troy Aikman over from Fox Sports.
They were boss moves for the Disney-owned ESPN.
Pitaro lavished Buck with a $75 million deal and Aikman with $90 million, both over five seasons, while Manning, with his Omaha Productions and his brother Eli in the fold, is making even more per year than either, though the exact figures are unknown. This offseason, Omaha called another audible by
adding the legendary Bill Belichick to this fall’s MNF “ManningCast.”
The luster has been returned to “Monday Night Football” production.
Now, on the NBA Finals, Pitaro should tear a page out of his
NFL playbook. He and his right-hand man, Burke Magnus, ESPN’s president of content, should court
LeBron James with a Tom Brady-like broadcasting deal that will begin whenever the 39-year-old James decides to hang up his sneakers.
James’ basketball IQ is off the charts. Like Brady —
who begins in the Fox NFL booth in September on a 10-year, $375 million deal — there is no definitive way of telling how good James would be on games, but part of the point is to turn the broadcasts into events.
James would do that, standing next to play-by-play broadcaster Mike Breen. They should make it so he calls 20-25 games per season, like an NFL analyst, and elevate the broadcast level, especially this time of year, on the finals.
If Pitaro can’t have James, he should keep 36-year-old
Stephen Curry in mind for when he is ready to stop draining 3s. In the meantime, of course, if TNT Sports does lose its NBA TV package, Charles Barkley should — and will be — at the top of ESPN’s list.
All this is to say, it is time for an ESPN NBA reboot because its finals coverage of the
Boston Celtics against the
Dallas Mavericks feels small.
For the first two games, ESPN added the New York Knicks’
Josh Hart as a guest analyst. Hart is someone to admire, with his work ethic and his good-guy reputation, but, as the kids like to say, it felt very mid.