NBA executive: Content creators like MrBeast are ‘very much a massive part of the NBA ecosystem’

[dh86]

Like or not Mr. Beast is the biggest celebrity to the gen Z crowd but he was out of place in the NBA All-Star Weekend.

I think the idea of a celebrity changed. There’s lots of places he’d be mobbed and there’s many places he’d be unrecognizable. I’m not sure if there are many actual celebrities that’s gotten famous the last decade