Like I said the other week, the NBA negotiated in bad faith, especially when it came to Disney and the sweetheart deal they gave them.
Disney allowed the exclusive negotiating window to expire without reaching a deal. They previously paid
$2.6B per year. Once that exclusive negotiating window expired and no deal was reached, the price only goes up. It doesn't stay the same. This is free agency. We're receiving conflicting reports that they're paying the same $2.6B to keep the a package.
How? Their broadcast is the WOAT. That alone means an additional
$100 million a year for the NBA to air their games on the networks of ESPN/abc.
And they get to keep their exclusive Finals rights. Okay, that's an additional
$150 million a year.
$100M is for keeping the exclusive rights.
$50M is for broadcasting it on your terrible network of ABC which is produced by an even worse ESPN.
That means that
$2.8B is the new starting price. The NBA should not have let Disney walk out the door without paying no less than
$2.95 billion per year.
$3B for the inconvenience.
How the fukk is the B package paying the same rate /
$200M more per season for a package with
NO Finals coverage?