Having the opportunity to match doesn’t mean the NBA has to accept your bid and they sure as fukk won’t. WB was always going to “try” to match. The question was whether the NBA would accept it and what their legal basis would be for not doing it. This bid just proves them right.So it’s gonna be ABC/ESPN, NBC/Peacock, and TNT? I’m good with that.
Amazon - having the bread versus WB taking out a line of credit
Amazon Prime - global, available in more countries and at least 100 million more homes.
I don’t know if they’re just saving face or if they are foolish enough to go to court which hasn’t happened over media rights since CBS and the NBA decades ago, but this doesn’t really change anything. Every move has gone according to expectations.