Yup. There has to be a more lucrative and smart strategy than showing that show 100 times a day lol. They could just fukk it and have one VJ playing independent music videos and older shyt, to avoid costs. Or playing some of the content they own like the Unplugged concerts. Something...anything.
There's a generation of kids right now buying vinyl, collecting cassettes, and getting into instruments again. There's also a HUGE group of girls, young women, and gay dudes who are obsessed with retro shyt and love documentaries. When we were kids VH1/MTV were always running documentaries about Metallica/Nas/Britney Spears/etc. Docs aren't expensive either...no excuse not to be running Taylor Swift, Gaga, Beyonce, etc documentaries in between re-runs of old MTV reality shows and music videos.