Athletes in all team sports are finding themselves more accountable to fans today, because their salaries are routinely reported along with their batting averages and rushing yardages. Add the fact that almost 75% of the players in the NBA are black—while more than 75% of the fans are white—and the issue of race as a contributing factor to the league's troubles cannot be simply dismissed with whispers and off-the-record comments.
"It is a fact that white people in general look disfavorably upon blacks who are making astronomical amounts of money if it appears they are not working hard for that money," says Seattle's Paul Silas, a black who is president of the NBA Players Association. "Our players have become so good that it appears they're doing things too easily, that they don't have the intensity they once had."
Some people are obviously turned off by the NBA for racial reasons, others may couch their rationale in more palatable—but essentially the same—terms. "A lot of people use the word 'undisciplined' to describe the NBA," says Al Attles, the black coach of the Golden State Warriors. "I think that word is pointed at a group more than at a sport. What do they mean by it? On the court? Off the court? What kind of clothes a guy wears? How he talks? How he plays? I think that's a cop-out."