You can’t even see anything on that title except for that big ass CHAMPION. The design isn’t even that bad, they just executed poorly with that ridiculously oversized font.
Fair ... but that's a belt you'd recognized ON SIGHT. And while you may not know of WHAT, you'll immediately know that the carrier of said strap is a CHAMPION of some kind. Perhaps that's what WWE was going for.
The WWE Shop angles and pics help the belt a whole lot. I wouldn't rule out copping a replica (collecting titles is a hobby of mine) down the road.