The Economy Killed Millennials, Not Vice Versa - The Atlantic
When researchers compared the spending habits of Millennials with those of young people from past years, such as the Baby Boomers and Gen Xers, they concluded that “Millennials do not appear to have preferences for consumption that differ significantly from those of earlier generations.” They also found that “Millennials are less well off than members of earlier generations when they were young, with lower earnings, fewer assets, and less wealth.”
Millennials aren’t doing in the economy. It’s the economy that’s doing in Millennials.
It’s typical for Millennials to bear blame for dramatic cultural and economic changes when their only crime is behaving like everybody else. For example, last year The Wall Street Journal published a report that cited young people for killing grocery stores. The proof? Consumers ages 25 to 34 are spending less at traditional grocers than their parents’ generation did in 1990. Seems pretty damning. But upon closer examination, the stagnation of grocery stores is a complex story that implicates just about everybody. Americans of all ages are relying more on convenience stores, such as CVS, and superstores, such as Walmart, for food to eat at home, and those institutions aren’t typically counted as grocers in government data. Also, Americans of all ages are eating out at restaurants more. The group shifting its spending toward restaurants the fastest? It’s not 20-somethings. It’s people over 65.
In the biggest picture—from cars and houses to restaurants and grocers—Millennials aren’t serial killers. They’re serial scapegoats.
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The next few years is going to be a grab all for resources.
Plan accordingly
When researchers compared the spending habits of Millennials with those of young people from past years, such as the Baby Boomers and Gen Xers, they concluded that “Millennials do not appear to have preferences for consumption that differ significantly from those of earlier generations.” They also found that “Millennials are less well off than members of earlier generations when they were young, with lower earnings, fewer assets, and less wealth.”
Millennials aren’t doing in the economy. It’s the economy that’s doing in Millennials.
It’s typical for Millennials to bear blame for dramatic cultural and economic changes when their only crime is behaving like everybody else. For example, last year The Wall Street Journal published a report that cited young people for killing grocery stores. The proof? Consumers ages 25 to 34 are spending less at traditional grocers than their parents’ generation did in 1990. Seems pretty damning. But upon closer examination, the stagnation of grocery stores is a complex story that implicates just about everybody. Americans of all ages are relying more on convenience stores, such as CVS, and superstores, such as Walmart, for food to eat at home, and those institutions aren’t typically counted as grocers in government data. Also, Americans of all ages are eating out at restaurants more. The group shifting its spending toward restaurants the fastest? It’s not 20-somethings. It’s people over 65.
In the biggest picture—from cars and houses to restaurants and grocers—Millennials aren’t serial killers. They’re serial scapegoats.
-----------
The next few years is going to be a grab all for resources.
Plan accordingly