Interesting topic. With all this being said you gotta include more about, Tom Burrell, a trailblazer in getting ads targeted to black people.
He has a dope Planet Money episode.
Also more about him.
Tom Burrell was born in 1939 and he grew up on Chicago’s South Side. When he entered the advertising agency business in 1961, he was the only black person in the entire city of Chicago working in the field. To say that Burrell is a maverick is too tame. He’s a trailblazer who climbed the […]
adpulp.com
Overall I think he was trying to do what he felt was right at the time but based on a few things he said on the Planet Money podcast, even he wonders if it was the right move in hindsight.