But the thing is you can't just isolate the technology of this social media era and not include how easy it is to illegally download albums today as well.
Why can’t you? It’s called a hypothetical situation. You can literally make up anything you want when it’s time to play devil’s advocate. You might as well never have the argument of anything sales if you gonna say “well illegal downloads would mean it won’t happen”. Same era that these dudes going “platinum” based off streams before the album is even released. Just discount that shyt for a sec.
Dude sold 500 million without it. I’m sure if he had the marketing power of it, but everything else in his era was the same, he’d do a billy. Just imagine how flossy they already was but being all over social with it. New dances. Dropping all those albums like nikkas drop mixtapes today but be the only one doing it.