But this is stupid business wise. The casual movie goer doesn't know that Marvel Studios doesn't own Characters X, Y, Z. They only see Marvel at the front. If you believe that movies increase comicbook sales, why not have a book out there for every movie, regardless of who's promoting it? That's income for you; if you stand by what you say.
So either they don't believe that movies increase comic book sales, in which case makes their decisions to morph characters into movie counterparts null and void; or they do believe that and are just admitting that they don't believe in the strength of comic book buyers overall.
When I saw that title, I thought that they were announcing that they were going to kill the movie. I couldn't give a damn about a comic character getting offed. We all know they eventually come back one way or another.
