The current style of makeup that's been popularised on IG actually looks absolutely awful in real-life, regardless of how many "yaaasss's" these women get from other women who are purveyors of the heavy-handed, highlighter-dense style, the look is simply almost embarrassing. It seems to share far more characteristics with traditional Chinese makeup style, where the entirety of the skin color was changed, that it does with any recent Western style. The contouring of the face looks incredibly unrealistic outside of Instagram and Snapchat filters, the attempts at lightening portions of the face to match actually shadowing by facial features is transparent, and the multi-layered look with the addition of generic, drawn-on eyebrows would have likely been laughed at just a few years ago. My ex used to attempt that, and the lack of fanfare on my end was all the support I added.
I wonder how many young women actually think MUA is a legitimate career, as opposed to career routes that improve their communities and the world around them.