And Pete's right, they were too easy to accept the name change. Cutler got some shyt planned.
Yup, I think it's their way of trying to drive a wedge between the SCDP side of the partnership. Have Burt and Roger think shyt is sweet because the company is named after them. But in the meantime consolidating power by getting Burt and Roger to side with them. I can see them using this to minimize Don's power and influence.