wcw was never "great" at making the story they wanted to tell clear in my opinion. With Luger during this period, there was a really good story there, just they didn't hype it enough. thats where vince used to shine.
going back to war games 96, where Luger is the one to submit and cost wcw the win vs the nwo, he was at his low point. from there they had him basically on a redemption tour on nitro. racking everyone. at one point he would rack a 300 lb guy one week, then 400 lb another, then there was once a guy like 500 lbs. it took him THREE tries to get him up, the crowd was into it every try. Luger was SUPER over in 1997.
But yes, simple formula definitely worked in this case. win, go over strong with your finish.
I thought they did.
War Games 96- August 97, Luger was practically the top face on the roster.
You have him losing War Games, Sting walks out, having to go face Arn who blames him, Giant turns on NWO and nobody trusts him until Luger says he does, they win the titles only to get fukked over, Luger once again has to face the whole NWO in Uncensored (Sting comes byke though.
), wins a four corners match against his partner giving him that 1 on 1 with Hogan, Hogan ducks him and starts to try and get in his head with Rodman, Luger makes HOGAN tap out clean in a tag match, even though Rodman was the other guy in it, and from there you get to August.
The whole point was that Luger blamed himself for Sting walking out and then took a stance against NWO above anyone else. Macho got jumped a million times until he just joined. Luger was taking those beatings and kept coming back. When Giant turned on NWO, it showed growth because Luger knew that he already fukked Sting over by judging.
Then, the rest is just classic, heel running like a bytch while Luger has to wait on his shot. When it came down to it, this was like a 11-month story line. The only unfortunate thing is that they clearly had nothing for Luger even though he was objectively the biggest face after Sting. Yeah, even bigger than Flair at the time.