Lowell Cohn: Why are we on first-name basis with LeBron?

360Waves

2 girls and they get along like I'm Lou Will
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There's a lot of James' and Bryants out there. But there are very few LeBrons and Kobes, both in terms of talent and uniqueness of name. If ESPN posts a headline saying, "Bryant out with a shoulder strain", you'd click it not knowing if they're talking about Dez, Kobe, or Kris. But when it's "Kobe out with a shoulder strain," you know right away. I just always assumed this was the logic behind it.
 
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