its a new era with different demographics...the marketing has to change. I'm optimistic these things go in cycles...it just happens to be like the 90's except this time Romney didn't get blown out like Bob Dole did.
I'm sure dems were lost in the wildnerness when Reagan won twice and then Bush won in 88. Must have been an awful time for liberals. And if it wasn't for Perot and Read my lips Bush probably would have won in 92...but Clinton rebranded the democrat party and called it the New Democrat party and it was a more centrist platform.
How the Republican Party changes all depends on the job Obama does in this next 4 years...way too early to figure out the rebranding at this point just let Obama pass what he wants and i believe giving the liberals what they want will ultimately be their undoing...if i'm wrong and lettiing Obama do what he wants makes the country prosperous then i will have to analyze and re-evaluate my philosophical beliefs