sorry it had to be cleveland (because the fans deserve better).
but, as it relates to this season, they fukked up by hiring brad childress as the OC, imo.
this was the same dude that had fallouts with all of his qb's and was responsible for getting owens and moss kicked-off their respective teams. he cut marcus robinson on christmas eve and had numerous other incidents with players such as culpepper, matt birk, troy williamson and percy harvin. he's an egotist, an egg-head and very vindictive.
most importantly, the same guy that wouldn't allow his qb's to audible out of plays - after some time, the qb's were allowed to audible only the direction of the called play and that was it. they couldn't change to a different play nor were they allowed to audible from run to pass and vice versa.
he reels in his qb's so much that they become apprehensive and gun-shy. they become afraid to make any mistakes, which ironically, is the mind-set that causes them to make more mistakes than if they were to proceed with the mind-set of going out there to make plays.
this is why he had a huge problem with johnson, jackson, frerotte, rosenfels and eventually, favre.
he runs a stale and watered-down version of the WC offense. he believes that no matter what play is called, if every player executes the play properly, then the play will be successful - not taking into account that defenses have advanced so much and to a degree that certain defensive schemes
will not allow for the success of particular offensive plays, regardless of the execution of the play (which is why he is often out-schemed).
he's hard-headed and stubborn, cleveland fans - i'm sorry to say, don't expect your offense to be fluid and adaptive, because it's not going to happen as long as he's the OC and if he has any say on the matter.